How to Build Clientele as an Esthetician

Woman receiving a skin treatment from an esthetician

Once you become an esthetician, building up your clientele is incredibly essential. Though it takes a while to have an established group of customers, patience and perseverance will help you along the way.

Realistically, you will not always connect with every client that comes through your door. A successful career as an esthetician relies on the relationship established between you and your clients, so if at first, you do not succeed, try again tomorrow. One way to help connect with new clients is to mimic their personalities. If they are not very talkative, do not talk their ear off. If they love to gossip about the latest celebrity news, do your best to be interested and engaged.

Be sure to ask questions that will help you gain insight into their short and long-term goals. Ask them what they are hoping to gain from their visit today to gain insight on how to craft their treatment. If a client is looking to develop an effective skincare routine for acne, that will help you determine the angle of your information and the treatment options to offer.

Another way to build up your clientele is to offer free skin treatments. It may seem counterproductive when you are looking to fill your days, but offering free treatments will get people through the door much quicker. Provide them with gift certificates for their friends, and if they enjoyed the treatment they received, they might come back for a full-price visit.